Friday 17 February – 10pm – Channel 4

The Mad Bad Ad Show is a brand spanking new comedy entertainment series hosted by Mark Dolan.
Going beyond the traditional question and answer games of the common or garden panel show, The Mad Bad Ad Show brings together an original mix of challenges, comic banter and a bit of ad-land insight.
Each week team captains Micky Flanagan and Mark Watson are joined by a famous guest and an ad industry insider to be quizzed about classic ads from the past, present and overseas.
The team captains are also challenged to shoot their own adverts with the studio audience voting for the best one.
Kicking off the first show Micky and Mark are joined by comedians Holly Walsh and Joe Wilkinson and the ads are themed around confectionery.
The Mad Bad Ad Show is a brand new 45 minute studio based comedy entertainment pilot from Objective Productions that lifts the lid off the advertising world. The show aims to get behind all the perfect promos, publicity and puff that we have pushed in our faces every day and find out exactly how we, the public, are persuaded to buy, buy and buy.